This course introduces key elements of the fund development process in which nearly every nonprofit organization must engage: assessing, planning, implementing, monitoring and evaluating. While the cycle itself and the choice of strategies looks different in every organization, the fundamentals are generally the same. Understanding this process is essential for executive and associate directors, development directors, senior finance staff, board members, and others. The course is designed as a backdrop to specific fundraising strategies featured in other CNM courses, such as grant writing and working with individual donors.
This intensive five-week course explores the following topics:
Context and Capacity: Fundraising Management in the New Normal.
Sources and Strategies for Generating Revenue and Support: An Overview.
Preparing a Fund Development Plan.
From Planning to Implementation: Managing the Unexpected.
Ethics, Accountability and Transparency: Your Fundraising Plan in the Public Eye.
Upon completion of readings and assigned learning activities, students will be able to:
- Discuss the major drivers in today's fundraising environment;
- Assess a nonprofit organization's fundraising readiness;
- Create a fundraising plan with diverse sources of revenue and support;
- Define and communicate the roles of the board and staff in fundraising; and
- Develop mechanisms to monitor the fundraising plan and communicate results to stakeholders.
All readings and learning resources will be provided on the course web site. No texts are required for purchase at this time.
Special features of this course:
- Weekly readings and resources to inform your understanding of fundraising management.
- Studio activities offer opportunities for new and experienced practitioners to cultivate practical skills.
- Original case studies and problem-based learning activities.
- In-depth weekly discussions on the real-life challenges and opportunities of fundraising management.
- A small class size generally limited to 25 participants.
This is an instructor-led course delivered entirely online. It is highly interactive and requires active participation on discussions boards and completion of assigned projects. There are no real-time class meetings. Students work at times that are convenient for them within the weekly schedule of activities. We estimate spending an average of 8 10 hours per week on each Certificate in Nonprofit Management course. For this reason, we highly recommend students participate in no more than two CNM courses at a time.