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Certificate in Nonprofit Management


Course schedule

Marketing Management

This course examines the critical elements of the marketing process as it relates to nonprofit organizations. Throughout this course you will learn how the development of a strong brand and image can effectively communicate and position your messages to the media and public at large.

This intensive five-week course explores the following topics:

• How working knowledge of the marketing process can benefit your organization
• Ways image development and positioning can be used to market nonprofit organizations
• Marketing strategies and appropriate tactic selection to achieve success
• Marketing and communications through web sites and email
• Integrating marketing practices and principles with social media

Special features of this course:

• A weekly Resource Center provides carefully tailored readings and other resources
• “Studio” activities provide opportunities for new and experienced practitioners to cultivate practical skills
• Original case studies and problem-based learning activities
• In-depth weekly discussions on the real-life challenges and opportunities of marketing management
• Small class size with a maximum of 25 participants

Learning Outcomes

What you and your organization will gain from this course:

• Define the concept of marketing and articulate its importance to nonprofit organizations today
• Utilize the concepts of image, positioning and branding to facilitate a nonprofit organization's marketing effectiveness
• Recognize the broad range of marketing strategies available to nonprofits and identify appropriate tactics to achieve organizational goals
• Explain how nonprofits can work with news media in crisis situations
• Compare and contrast social media marketing with traditional approaches to marketing.
• Discuss how social media can integrate the best that traditional marketing has to offer

This is an instructor-led course delivered entirely online. It is highly interactive and requires active participation on discussions boards and completion of assigned projects. We estimate spending an average of 8 – 10 hours per week on each Certificate in Nonprofit Management course. For this reason we highly recommend students participate in no more than two CNM courses at a time.

NOTE: This is a tech-enhanced course that requires access to Blackboard, a course management system used by UIC. In order to complete registration, you must submit proof of identity to secure your unique NetID (username).

More information on this process can be found on the Know More about Registering and Paying section of our Web site.

Cancellation/Refund Policy

  Section 1 (0216)
January 28 - March 02, 2016

  Course Fee: $550
  Registration Deadline: Monday, January 25, 2016

  Location: This class meets online.


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