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||Registration deadline for Fall Session 3 courses
||Fall Session 3 courses begin
||Registration deadline Winter Session 1, courses begin January 15
Certificate in Nonprofit Management
CERTIFICATE IN NONPROFIT MANAGEMENT COURSES
Public Policy Advocacy for Social Change
|This course will examine the importance of public policy advocacy for nonprofit organizations and the impact of nonprofit advocacy on society. Participants will explore the roles that nonprofits play in influencing the public policy process. Public Policy Advocacy for Social Change will analyze the range of advocacy strategies available to nonprofits with a special emphasis on the use of social media to promote advocacy goals. The course will culminate in a discussion of organizational capacity building to plan, implement and evaluate a successful advocacy campaign.
Sample Syllabus - subject to change at the instructor's discretion.
This intensive five-week course explores the following topics:
What is public policy advocacy and why is it important to nonprofits?
Nonprofit lobbying: What every nonprofit leader needs to know
Advocacy in action: Understanding strategies and tactics for effective advocacy
How to get your board on board for advocacy work and how to build the organizational capacity to achieve it
Using the Internet and social media to conduct an advocacy campaign
What you and your organization will gain from this course:
Understand the distinction between advocacy and lobbying
Identify myths associated with nonprofit lobbying and nonprofit leaders
Articulate basic lobbying guidelines for public charities 501(c)(3) organization
Describe what the law permits nonprofits to do in relation to elections
Describe the major types of advocacy strategies and tactics that nonprofits can utilize
Determine which strategies are right for a given campaign
Evaluate the pros and cons of working with a coalition
Determine the type of institutional commitment and resources needed for an advocacy campaign
Identify policy issues to address as well as the appropriate arena for advocacy efforts
Become familiar with successful technology-based campaigns and social media tools
Know when a social media campaign is appropriate for an advocacy campaign
Explain emerging best practices in social media advocacy
This is an instructor-led course delivered entirely online. It is highly
interactive and requires active participation on discussions boards and
completion of assigned projects. We estimate spending an average of 8
10 hours per week on each Certificate in Nonprofit Management course.
For this reason, we highly recommend students participate in no more
than two CNM courses at a time.
Note: This is a tech-enhanced course that requires access to Blackboard, a course management system used by UIC. In order to complete registration, you must submit proof of identity to secure your unique NetID (username). More information on this process can be found on the Know More about Registering and Paying section of our Web site.