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Certificate in Nonprofit Management


Course schedule

Cultivating Individual Donors

This course will focus on how to attract and cultivate the four current generations of donors to build a sustainable donor base for your organization. We will explore current trends affecting individual giving and important issues associated with prospect research. Through readings and discussion students will examine various cultivation strategies and address the task that both professional and volunteer fundraisers find most difficult – the Ask. At the end of five weeks, you will understand that the Ask is not a standalone endeavor, but part of a much larger process. Once that process is in place organization’s individual gift level can potentially increase.

This intensive five-week course explores the following topics:

  • Introduction to Individual Giving
  • Prospects and Prospect Research: Working Behind the Scenes to Find Donors
  • Cultivation or Friend Raising Precedes Fundraising
  • The Ask – Soliciting Donations

Special features of this course:

  • A weekly Resource Center, which provides carefully tailored readings and other resources.
  • “Studio” activities offer opportunities for new and experienced practitioners to cultivate practical skills.
  • Original case studies and problem-based learning activities.
  • In-depth weekly discussions on the real-life challenges and opportunities of donor management.
  • A small class size of 25 participants.

Learning Outcomes
Upon successful completion of readings and class learning activities, students will be able to:

  • Recognize the benefits and drawbacks of new modes of individual giving, such as crowd funding and giving circles.
  • Categorize and profile prospects based on their generational characteristics, along with their propensity, capacity, and connection characteristics.
  • Develop cultivation strategies and tailor them to the needs of different generations and categories of donors.
  • Recognize how and when to solicit individual donors to achieve a high response rate.
  • Recognize the value of stewardship as an integral part of the fundraising cycle

This is an instructor-led course delivered entirely online. It is highly interactive and requires active participation on discussion boards and completion of assigned projects. There are no real-time class meetings. Students work at times that are convenient for them within the weekly schedule of activities. We estimate spending an average of 8 – 10 hours per week on each Certificate in Nonprofit Management course. For this reason, we highly recommend students participate in no more than two CNM courses at a time.

NOTE: This is a tech-enhanced course that requires access to Blackboard, a course management system used by UIC. In order to complete registration, you must submit proof of identity to secure your unique NetID (username). More information on this process can be found on the Know More about Registering and Paying section of our Web site.

Cancellation/Refund Policy

  Section 1 (0915)
  September 24 - October 28, 2015

  Course Fee: $550
  Registration Deadline: Monday, September 21, 2015

  Location: This class meets online. 


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