CERTIFICATE IN NONPROFIT MANAGEMENT COURSES
Individual Donors: Finding, Asking and Keeping Them
|Individuals gave $218 billion to nonprofit organizations in 2012 (Source: Giving USA 2012). Learn how to draw more individual donors to your organization in this highly interactive course. You will learn why traditional fundraising practices are no longer sufficient and explore the concept and practice of individual giving in the context of generational changes. The trends of aging baby boomers and the emerging generation Y pose challenges to nonprofit organizations that rely on individual donors.
Throughout this course you will learn how to tailor cultivation, solicitation and recognition strategies to the needs of current and emerging donors and how to ensure the long-term success of your fundraising efforts. The important topics of prospect research and ethics in fundraising will also be discussed.
This intensive five-week course explores the following topics:
• Defining the place of individual giving in the funding mix.
• Understanding what motivates individuals to give.
• Articulating how generational and technological changes have affected fundraising.
• Recognizing the benefits and drawbacks of new "modes" of individual giving such as crowd funding and giving circles.
• Assessing the potential of social media for individual giving.
Special features of this course:
• A weekly Resource Center, which provides carefully tailored readings and other resources.
• “Studio” activities offer opportunities for new and experienced practitioners to cultivate practical skills.
• Original case studies and problem-based learning activities.
• In-depth weekly discussions on the real-life challenges and opportunities of donor management.
• A small class size of 25 participants.
This is an instructor-led course delivered entirely online. It is highly interactive and requires active participation on discussions boards and completion of assigned projects. There are no real-time class meetings. Students work at times that are convenient for them within the weekly schedule of activities. We estimate spending an average of 8 – 10 hours per week on each Certificate in Nonprofit Management course. For this reason, we highly recommend students participate in no more than two CNM courses at a time.
NOTE: This is a tech-enhanced course that requires access to
Blackboard, a course management system used by UIC. In order to complete
registration, you must submit proof of identity to secure your unique
NetID (username). More information on this process can be found on the Know More about Registering and Paying section of our Web site.