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Certificate in Nonprofit Management


Course schedule

Social Media for Nonprofit Organizations

Nonprofits today are utilizing social media for fundraising, communications, advocacy and more, but knowing where to begin can be daunting. This course introduces social media within the framework of the “networked nonprofit” (Kanter and Fine, 2010) and explores what an organization needs to have in place to get started. Participants will examine the use of social networks for multiple purposes across three eras: the static web (1.0), the social web (2.0) and the mobile web (3.0).

This course requires the participants to have some basic familiarity with two or more social media platforms, such as Facebook and Twitter.

This intensive five-week course explores the following topics:

• Introduction to Networked Organizations: A New Way of Thinking and Operating.
• Organizational Readiness for Social Media.
• The Social Web: Part 1. Facebook and Twitter.
• The Social Web: Part 2. YouTube, Flickr, LinkedIn and Blogging.
• The Mobile Web: Building on the Social Web to Expand Your Networks.

Learning Objectives
Upon completion of readings and assigned learning activities, students will be able to:

• Distinguish the concept of “networked nonprofits” from the traditional model of nonprofits working in silos.
• Identify what an organization needs to have in place to sustain social media activities.
• Explain key features of the three or more social media platforms.
• Recognize nonprofit best practices for Facebook, Twitter, YouTube, Flickr, LinkedIn and blogs (Mansfield, 2012).
• Describe new and emerging uses of the mobile web for nonprofit organizations.

Required Text

While most readings and learning resources will be provided on the course web site, students are required to purchase a copy of the following:

Mansfield, Heather. (2012) Social Media for Social Good: A How-to Guide for Nonprofits. New York: McGraw Hill.

Special features of this course:

• A weekly Resource Center, which provides carefully tailored readings and other resources.
• “Studio” activities offer opportunities for new and experienced practitioners to cultivate practical skills.
• Original case studies and problem-based learning activities.
• In-depth weekly discussions on the real-life challenges and opportunities of using social media.
• A small class size generally limited to 25 participants.

This is an instructor-led course delivered entirely online. It is highly interactive and requires active participation on discussions boards and completion of assigned projects. There are no real-time class meetings. Students work at times that are convenient for them within the weekly schedule of activities. We estimate spending an average of 8 – 10 hours per week on each Certificate in Nonprofit Management course. For this reason, we highly recommend students participate in no more than two CNM courses at a time.

NOTE: This is a tech-enhanced course that requires access to Blackboard, a course management system used by UIC. In order to complete registration, you must submit proof of identity to secure your unique NetID (username). More information on this process can be found on the Know More about Registering and Paying section of our Web site.

Cancellation/Refund Policy

  Section 1 (0516)
  May 05 - June 08, 2016

  Course Fee: $550
Beginning with Spring Session 1, fees for all five-week CNM courses are $550 if you register at least two weeks prior to the start of the course, and $600 if you register after that time.The course fee will be raised on April 21, 2016.
  Registration Deadline: Monday, May 02, 2016

  Location: This class meets online.


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